Kuaishou, to date, has already established its presence in the regions including Europe, Southeast Asia, and South America, garnering outstanding performance particularly in South Korea, Russia and Vietnam. Around the same time (the second half of 2017), Kuaishou embarked on its global expansion as well. Tik Tok was not the only one seeking overseas expansion. Bytedance’s overseas-oriented products, including Tik Tok and Musical.ly, can now be found in 150 countries, which altogether see more than 100 million monthly active users and counting. Yet, it was only until two years later that Bytedance saw explosive growth in overseas markets. Soon afterward, Bytedance went on to establish its presence in countries and regions including North America, Japan, India, Brazil, and Southeast Asia, either by introducing its own products on the local markets or by acquiring other similar products. ![]() In August 2015, China’s largest news aggregator Jinri Toutiao, owned by Bytedance, debuted its overseas version TopBuzz in North America. Zhang’s vision is that international users would eventually make up more than half of Bytedance’s user base. Needless to say, “overseas expansion” was always on the company’s agenda. So, going global is a must,” said ZHANG Yiming, founder and CEO of Bytedance in an interview with 36Kr. If we don’t expand globally, we are bound to lose to our peers eyeing the rest of the world. “China is home to only one fifth of the world’s internet users. TikTok, also known as Douyin domestically in China, always has its eyes set on the globe.īack in August 2017, barely one year old, TikTok has been logging horns with local nemeses including Tencent-backed Kuaishou and even its own siblings, Xigua and Huoshan, two other short video apps incubated by their shared parent ByteDance.Īnd in the face of fierce siege by its domestic competitor at that time, TikTok’s management team stealthily launched the app into the Japanese market. ![]() Yet, it’s this inadequately-equipped office that would, later on, give rise to a Chinese short video app’s sweeping success in a country known for being a hard nut for foreign internet products to crack. The office is so small that, the team, staffed by less than five for most of the time then, couldn’t fit in all at once.
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